At Violet Fish we are committed to making our business a sustainable and ethical practice. We understand that these are vague and ambiguous terms that are hard to track and verify. We are striving to be as “ethical” and “sustainable” as possible. For us, this means; as little environmental damage and waste as possible and no exploitation of humans or animals. We also believe in the longevity of clothes, we design our prints and clothing to defy seasonal trends. Our styles are timeless - if it was beautiful last year it is still beautiful today.