About Violet Fish "When you do things from your soul, you feel a river moving in you. A joy." - Rumi


Violet Fish was our Grandmother: a beautiful creative soul by all accounts. She taught embroidery in David Jones in Sydney and her love and joy in creating beautiful pieces was passed on down through the generations to us; two of her grand daughters and two of her great grand daughters. Together with a wonderful team of artisans, photographers, designers and makers we are Violet Fish.

We started Violet Fish as a way of expressing our creativity and love of all things beautiful and to honour our ancestors by creating beautiful clothing for women that we also love to wear.  

We aim for our clothing to gently flatter the body and inspire the heart. We want our customers to feel beautiful and confident and comfortable. We only use natural fibres such as cotton, linen, silk, rayon and viscose. Fabrics with beautiful draping properties and breathability. We design many of our prints and these range from vintage inspired to playful and modern. We are continually experimenting and offering new and different styles to our lovely customers.

Authenticity is very important to us. We strive to be original and authentic in all we do.  We always nod to trends we love, but our designs are uniquely ours. We have our own ideas and story to tell.

All garments are designed and developed in Aus by our talented team.

We try to tread lightly on the earth and wherever possible source organic and sustainable fabrics. We have had the same makers throughout the whole journey and these amazing people have become our friends. We regularly visit the factories and a policy of complete transparency has always been in place.

We believe all women are beautiful. Violet Fish enhances and complements this while still inspiring and surprising with clever colour palettes and styles.

Enjoy our story,

Thankyou for stopping by.

Jill, Elle and team xx

VF Family